New South Wales Offences for Selling, Advertising and Promoting Tobacco and E-Cigarettes
The prices for tobacco products in Australia have skyrocketed in recent years, making our nation one of the most expensive in the world for cigarettes, cigars, loose tobacco and other items containing the plant.
And while this has contributed to a significant fall in smoking rates across all age groups, it has also led to a burgeoning black market in the importation and sale of unregulated products.
Regulating legislation
Each state and territory across Australia has enacted legislation making it unlawful to engage in unregulated activity relating to tobacco products including sale and other supply, while Commonwealth legislation sanctions conduct such as the illegal cultivation, manufacture and production of tobacco and associated products.
The main laws that apply to such conduct in New South Wales are the Public Health (Tobacco) Act 2008 and Public Health (Tobacco) Regulation 2022, while in 2018 the federal parliament passed the Treasury Laws Amendment (illicit Tobacco Offences) Bill which amended several pieces of Commonwealth legislation to increase the penalties for existing offences and create new offences.
New South Wales tobacco-related offences
The following tables contain the main offences that apply to unlawful conduct relating to tobacco under the Public Health (Tobacco) Act 2008.
Section of Act | Offence | Maximum penalty for individual | Maximum penalty for corporation |
6 | Prohibited sales of tobacco
(1) A person must not sell a tobacco product that is not in the package in which it was packed by the manufacturer. (2) A person must not sell cigarettes as individual items or in a package containing fewer than 20. Exception to offence (3) This section does not apply to the sale of single cigars. Any presumption is rebuttable. |
100 penalty units
($110 per unit at the time of writing) |
500 penalty units
($110 per unit at the time of writing) |
7 | Packing and selling tobacco without a health warning
(1) A person must not pack a tobacco product into a package in which the product is to be sold unless the package is marked with a health warning. (2) A person must not sell a tobacco product unless the package in which the product is sold is marked with a health warning. Exception to offence (3) This section does not apply to the sale or packing of single cigars. Any presumption is rebuttable. |
100 penalty units | 500 penalty units |
8 | Using prohibited words on tobacco packages
(1) A person must not– (a) pack a tobacco product into a package in which the product is to be sold, or (b) sell a tobacco product in a package, if the package is marked with, or accompanied by, any material that contains any prohibited words. (2) For the purposes of this section, the prohibited words are– (a) “non-injurious”, “non-hazardous”, “harmless to man” and “harmless to woman”, and (b) words of similar import to those specified in paragraph (a), and (c) words that directly or by implication contradict, qualify or modify a health warning that is marked, or required to be marked, on the package. |
100 penalty units | 500 penalty units |
9 | Failing to keep tobacco or e-cigarette product out of view
(1) A person who is the occupier of premises on which tobacco products or non-tobacco smoking products are sold must ensure that members of the public cannot see any of those products, or any smoking accessories, from inside or outside the premises. Exceptions to offence (2) This section does not apply to– (a) the display of tobacco products, non-tobacco smoking products or smoking accessories to a customer of the business concerned at his or her request, or (b) the display of tobacco products, non-tobacco smoking products or smoking accessories by a customer of the business concerned, or (c) the display of tobacco products, non-tobacco smoking products or smoking accessories in such other circumstances as may be prescribed by the regulations as exempt from this section. |
100 penalty units | 500 penalty units |
10 | Selling tobacco or e-cigarette products from more than one point of sale
(1)The occupier of premises on which tobacco products or non-tobacco smoking products are sold must ensure that those products, and any smoking accessories, are sold from only one point of sale on those premises. Exception to offence (2) For the purposes of this section, a |
100 penalty units | 500 penalty units |
11 | Selling tobacco or e-cigarettes products by prohibited means or from prohibited places
(1) A person (the (2) A person must not cause or permit a vendor to carry a tobacco product in contravention of subsection (1) on premises under the person’s control. (3) If a vendor contravenes subsection (1)– (a) a person who is the employer of the vendor in the person’s capacity as vendor, or (b) a person who has entered into a contract with the vendor in the performance of which the vendor engaged in the activity that constituted the contravention, is also guilty of an offence. (4) A person must not sell a tobacco product by retail from– (a) any booth, tent or other temporary enclosure (including a market stall or stand), whether or not part of the booth, tent or enclosure is permanent, or (b) any mobile structure, vehicle or vessel. (5) A person must not cause or permit another person to sell a tobacco product in contravention of subsection (4)– (a) on premises under the person’s control, or (b) on premises being used for a concert or other event organised by the person. |
100 penalty units | 500 penalty units |
12 | Placing of tobacco or e-cigarette vending machine in unapproved premises
(1) A person who owns or is the lessee of a tobacco or e-cigarette vending machine must not place the vending machine, or cause or permit the vending machine to be placed, in any premises in New South Wales for the purpose of the sale of tobacco products or non-tobacco smoking products unless the vending machine is placed in an area of the premises that is– (a) a bar area of a hotel or club premises within the meaning of the Liquor Act 2007 , or (b) a bar area of a casino within the meaning of the Liquor Act 2007 as applied by the Casino Control Act 1992 , or (c) a gaming machine area within the meaning of the Gaming Machines Act 2001 . (2) A person who owns or is the lessee of a tobacco or e-cigarette vending machine must not place the vending machine, or cause or permit the vending machine to be placed, in any of the following premises in New South Wales for the purpose of the sale of tobacco products or non-tobacco smoking products if, as a result, more than one tobacco or e-cigarette vending machine would be situated on those premises– (a) a hotel (within the meaning of the Liquor Act 2007 ), (b) club premises (within the meaning of the Liquor Act 2007 ), (c) a casino (within the meaning of the Casino Control Act 1992 ), including premises to be considered to form part of the casino by an order under section 89 (3) of that Act. |
100 penalty units | 500 penalty units |
13 | Failing to ensure staff control tobacco or e-cigarette vending machine
A person who owns or is the lessee of a tobacco or e-cigarette vending machine must not place the vending machine, or cause or permit the vending machine to be placed, in any premises in New South Wales for the purpose of the sale of tobacco products, non-tobacco smoking products, e-cigarettes or e-cigarette accessories, unless: (a) the vending machine can only be activated by a member of staff of the hotel, club or casino in which the vending machine is situated, whether by remote control or some other means, or (b) a person intending to obtain products from the vending machine is required to use a vending machine token that is only available from a member of staff of the hotel, club or casino in which the vending machine is situated. |
100 penalty units | 500 penalty units |
14 | Failing to comply with display and signage requirements for tobacco or e-cigarette vending machine
(1) A person who owns or is the lessee of a tobacco or e-cigarette vending machine situated in premises in New South Wales for the purpose of the sale of tobacco products, non-tobacco smoking products, e-cigarettes or e-cigarette accessories must ensure that a statement in the form (if any) prescribed by the regulations is kept conspicuously displayed on the front of the vending machine. (2) A person who owns or is the lessee of a tobacco vending machine in New South Wales must ensure that– (a) the tobacco products contained in the vending machine are not displayed so as to be in view of members of the public, and (b) no information about tobacco products, or representation of a tobacco product or package of a tobacco product, is displayed on the vending machine other than permissible information. |
100 penalty units | 500 penalty units |
16 | Displaying tobacco or e-cigarette advertisement in or visible from a public place
(1) A person must not, in New South Wales and for any direct or indirect benefit, display a tobacco advertisement in, or so that it can be seen or heard from, a public place or a place prescribed by the regulations. (2) A person must not, in New South Wales– (a) distribute to the public any unsolicited object that constitutes or contains a tobacco advertisement, or (b) sell, hire or supply for any direct or indirect benefit any object to any person (other than a person, or the employee of a person, who is a manufacturer, distributor or retailer of a tobacco product) if the object constitutes or contains a tobacco advertisement. Exceptions to the offence (3) This section does not apply in relation to any of the following– (a) anything done by means of a radio or television broadcast, (b) a tobacco advertisement in or on a newspaper or book– (i) printed and published outside New South Wales, or (ii) printed and published before 17 December 1991, unless the sole or main purpose of the newspaper or book is the promotion or publicising of the purchase or use of a tobacco product or a trademark or brand name of a tobacco product, (d) a tobacco advertisement that is an incidental accompaniment to the subject of a film, video tape or live stage performance unless the sole or main purpose of the film, video tape or performance is the promotion or publicising of the purchase or use of a tobacco product or a trademark or brand name of a tobacco product, (e) the display of retail prices and names of tobacco products within a retail outlet, where the display complies with this Act and the regulations, (f) an invoice, statement, order, letterhead, business card, cheque, manual or other document that is ordinarily used in the course of the business of a manufacturer or distributor of a tobacco product. |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | 6000 penalty units for a first offence, or 10,000 penalty units for a subsequent offence |
17 | Supplying gifts, other benefits or promotions associated with the sale of tobacco or e-cigarette products
(1) A person must not, in connection with the sale of a tobacco product or for the purpose of promoting the sale of a tobacco product, supply (whether from inside or outside New South Wales) to a person in New South Wales– (a) a prize, gift or other benefit, or (b) a stamp, coupon, token, voucher, ticket or other thing by virtue of which any person may become entitled to, or may qualify for, a prize, gift or other benefit (whether that entitlement or qualification is absolute or conditional). (2) Subsection (1) applies whether or not the person supplied with the benefit or thing concerned is a purchaser of a tobacco product. Exception to the offence (3) Subsection (1) does not apply to the supply of a benefit or thing to a person who is, or is the employee of– (a) a manufacturer or distributor of tobacco products, or (b) a retailer of tobacco products, unless it is established that the benefit or thing was supplied for resupply to persons who purchase tobacco products from the retailer. ——— (5) A person must not, in connection with the sale of a tobacco product or for the purpose of promoting the sale of a tobacco product, conduct (whether from inside or outside New South Wales) a scheme– (a) declared by the regulations to be a scheme to promote the sale of a tobacco product or to promote smoking generally, and (b) the whole or any part of which is implemented in New South Wales. Defence to the offences (6) It is a defence in proceedings for an offence under this section to prove that the benefit or thing supplied was only incidentally connected with the purchase of a tobacco product and that equal opportunity to receive that benefit or thing and to buy products other than tobacco products was afforded generally to persons who purchased products, whether or not they were tobacco products. |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | 6000 penalty units for a first offence, or 10,000 penalty units for a subsequent offence |
10 | Implementing or conducting a shopper loyalty program associated with the sale of tobacco or e-cigarette products
(1) A person must not implement or conduct a shopper loyalty program. (2) In this section, a (a) a program under which a gift or other benefit may be obtained by a purchaser of tobacco products or non-tobacco smoking products on the basis of the amount or type of those products purchased, regardless of whether the program extends to the purchase of other products or goods, (b) a program under which a purchaser of goods or products may be entitled to a gift of tobacco products or non-tobacco smoking products, regardless of whether the purchaser may choose to accept another type of gift instead. Exceptions to the offence (3) However, a shopper loyalty program does not include the following– (a) any program under which a gift or other benefit may be obtained by a purchaser of goods on the basis of the method of payment used, such as the use of a particular credit card, (b) any program conducted by a manufacturer or distributor of tobacco products or non-tobacco smoking products where the gift or other benefit provided under the program is provided to a retailer of such products for the use of the retailer and is not intended for resupply. |
100 penalty units | 500 penalty units |
19 | Providing free samples of tobacco or e-cigarette products for promotional purposes
A person must not, for the purpose of inducing or promoting the sale of a tobacco product, offer, give or distribute to another person (not being a person who is, or is the employee of, a manufacturer, distributor or retailer of a tobacco product) a free tobacco product. |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | 6000 penalty units for a first offence, or 10,000 penalty units for a subsequent offence |
20 | Obtaining, promoting or publicing sponsorships associated with tobacco or e-cigarette products
(1) A person must not promote or publicise, or agree to promote or publicise, in New South Wales any of the following under a contract, or an arrangement (whether or not legally binding), under which a sponsorship is provided, or to be provided, by another person– (a) a tobacco product or a trademark or brand name of a tobacco product, (b) the name or interests of a manufacturer or distributor of a tobacco product (whether or not that manufacturer or distributor also manufactures or distributes a product other than the tobacco product) in association directly or indirectly with the tobacco product. (2) A person must not provide, or agree to provide, a sponsorship under a contract or arrangement of a kind referred to in subsection (1). |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | 6000 penalty units for a first offence, or 10,000 penalty units for a subsequent offence |
21 | Manufacturing or selling a tobacco or e-cigarette product for consumption otherwise than by smoking, or a product that resembles but is not tobacco or an e-cigarette
(1) A person must not manufacture or sell in New South Wales a tobacco product designed for consumption otherwise than by smoking. (1A) For the purposes of subsection (1), a quantity of tobacco product that exceeds the amount prescribed by the regulations is presumed to be for the purposes of sale if– (a) it is on premises where tobacco products are being sold, and (b) it is a tobacco product designed for consumption otherwise than by smoking. Exceptions to the offence (1B) The presumption referred to in subsection (1A) is rebuttable. (2) Subsection (1) does not apply to the manufacture or sale of any mixture or product, or mixture or product of a class, prescribed by the regulations if the manufacture or sale occurred in the circumstances prescribed by the regulations. —– (3) A person must not sell– (a) any confectionery or other food, or (b) any toy, amusement or other product, that resembles a tobacco product or is packaged to resemble a tobacco product. |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | 1000 penalty units for a first offence, or 2000 penalty units for a subsequent offence |
22 | Sale of tobacco or non-tobacco smoking product, e-cigarette or accessory to minor
(1) A person must not sell a tobacco product to a person who is under the age of 18 years. (2) A person must not sell a non-tobacco smoking product to a person who is under the age of 18 years. (2A) A person must not sell an e-cigarette or e-cigarette accessory to a person who is under the age of 18 years unless it is an authorised product. Defence to the offence (3) It is a defence to a prosecution for an offence under this section if the court is satisfied that– (a) the person to whom the tobacco product, non-tobacco smoking product, e-cigarette or e-cigarette accessory was sold was over the age of 14 years at the time of the sale, and (b) at or before the time of the sale there was produced to the defendant documentary evidence that might reasonably be accepted as applying to the person to whom the tobacco product or non-tobacco smoking product was sold and as proving that the person was at least 18 years of age. |
100 penalty units for a first offence, or 500 penalty units for a subsequent offence | 500 penalty units for a first offence, or 1000 penalty units for a subsequent offence |
23 | Purchasing tobacco, smoking or vaping products on behalf of minors
(1) A person of or above the age of 18 years must not purchase, on behalf of a person under the age of 18 years, a tobacco, smoking or vaping product from premises where such products are sold. Defence to the offence (2) It is a defence to a prosecution for an offence under this section if the court is satisfied that– (a) the person on whose behalf the relevant product was purchased was over the age of 14 years, and (b) at or before the time the relevant product was purchased there was produced to the defendant documentary evidence that might reasonably be accepted as applying to the person and as proving that the person was at least 18 years of age. |
20 penalty units | |
24 | Supplying tobacco or e-cigarette vending machine token to minors or activating the machines for them
(1) A manager or member of staff of premises on which a tobacco or e-cigarette vending is situated must not supply a vending machine token to a person who is under the age of 18 years or activate a tobacco or e-cigarette vending for a person under the age of 18 years. Defence to the offence (2) It is a defence to a prosecution for an offence under this section if the court is satisfied that– (a) the person to whom the relevant token was supplied or for whom the tobacco or e-cigarette vending machine was activated was over the age of 14 years, and (b) at or before the time the relevant token was supplied or tobacco or e-cigarette vending machine was activated there was produced to the defendant documentary evidence that might reasonably be accepted as applying to the person and as proving that the person was at least 18 years of age.
|
100 penalty units for a first offence, or 500 penalty units for a subsequent offence | 500 penalty units for a first offence, or 1000 penalty units for a subsequent offence |
25 | Obtaining tobacco or e-cigarette vending tokens for minors
(1) A person of or above the age of 18 years must not obtain, on behalf of a person under the age of 18 years, a vending machine token. Defence to the offence (2) It is a defence to a prosecution for an offence under this section if the court is satisfied that– (a) the person on whose behalf the relevant token was obtained was over the age of 14 years, and (b) at or before the time the relevant token was obtained there was produced to the defendant documentary evidence that might reasonably be accepted as applying to the person and as proving that the person was at least 18 years of age. |
20 penalty units | |
29 | Selling a prohibited tobacco or e-cigarette product
(4) A person must not sell a prohibited tobacco product. Limitation on prohibiting products (2) The Minister must not make a declaration under subsection (1) unless the Minister is satisfied that the tobacco product or products, or the smoke of the product or products, has a distinctive fruity, sweet or confectionery-like character that might encourage a minor to smoke. |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | |
30 | Smoking in motor vehicle that contains a minor
(1) A person must not smoke in a motor vehicle that is on a road or road related area if there is a person under the age of 16 years present in the vehicle. (2) The driver of a motor vehicle in which a person is smoking in contravention of subsection (1) is guilty of an offence. Defences (4) It is a defence to a prosecution for an offence under subsection (1) if the court is satisfied that, when the defendant was smoking, the defendant believed on reasonable grounds that no person in the motor vehicle was under the age of 16 years. (5) It is a defence to a prosecution for an offence under subsection (2) if the court is satisfied that the defendant believed on reasonable grounds that, when the person who contravened subsection (1) was smoking, no person in the motor vehicle was under the age of 16 years. |
10 penalty units | |
35 | Engaging in tobacco or e-cigarette retailing while prohibited
(1) A person who is prohibited under this Part from engaging in tobacco retailing for any period must not engage in tobacco retailing during that period on the prohibited premises. |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | 1000 penalty units for a first offence, or 2,000 penalty units for a subsequent offence |
36 | Displaying tobacco or e-cigarette products, accessories or signs while prohibited
(1) A person who is prohibited under this Part from engaging in tobacco retailing for any period must ensure that none of the following things are displayed on the prohibited premises during that period if the person is operating any business on those premises– (a) tobacco products or non-tobacco smoking products, (b) smoking accessories, (c) any sign, information or other thing (including any health warning) relating to a thing referred to in paragraph (a) or (b). Exception to the offence (3) This section does not apply to the display of tobacco products, non-tobacco smoking products or smoking accessories by customers of the business concerned. |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | 1000 penalty units for a first offence, or 2,000 penalty units for a subsequent offence |
39 | Failing to notify the Secretary of Health of intention to supply tobacco or e-cigarette products
(1) A person must not engage in tobacco retailing or e-cigarette retailing, or both, unless the person has notified the Secretary, in accordance with this section, that the person intends to engage in retailing of a type so notified. |
100 penalty units | |
39A | Obtaining or selling tobacco, e-cigarettes or e-cigarette products from a wholesaler without a retail identification number
(1) A person must not obtain a tobacco product, e-cigarette or e-cigarette accessory by wholesale unless the person provides the wholesaler with the retailer identification number. |
100 penalty units | |
40 | Retaking or attempting to retake tobacco seized tobacco or e-cigarette products
(1) An inspector may seize any tobacco product that the inspector believes on reasonable grounds is in a person’s possession, custody or control in the course of committing, or for the purposes of committing, an offence under Division 2. (4) A person must not retake or attempt to retake any tobacco product seized under this section or resist or attempt to prevent such a seizure. |
500 penalty units for a first offence, or 1000 penalty units for a subsequent offence | 1000 penalty units for a first offence, or 2,000 penalty units for a subsequent offence |
46 | Failing to comply with requirements of inspectors
(1) A person must not, without reasonable excuse, fail to comply with a requirement or direction of a police officer or an inspector duly made under this Act. (2) A person must not, in connection with a requirement of a police officer or an inspector made under this Act, provide any information or produce any document that the person knows is false or misleading in a material particular. Limitation on powers of inspectors (3) A requirement of an inspector under this Act is not duly made unless, at the time of the making of the requirement– (a) the inspector has identified himself or herself to the person of whom the requirement is made as an inspector and, on request, produced his or her certificate of authority, and (b) the person is informed by the inspector that a refusal or failure to comply with the requirement may constitute an offence. |
100 penalty units | |
47 | Obstructing or impersonating an inspector
(1) A person must not, without reasonable excuse, resist, obstruct, or attempt to obstruct, a police officer or an inspector in the exercise of the police officer’s or inspector’s functions under this Act. (2) A person must not impersonate an inspector. |
5 penalty units |
Public Health (Tobacco) Regulation 2022
Regulation number | Offence | Maximum penalty for individual | Maximum penalty for corporation |
13 | Prohibited tobacco or e-cigarette packaging
(1) A person must not pack a tobacco product or e-cigarette in a package that– (a) contains a statement alluding to sporting, sexual or business success, or (b) depicts, wholly or in part, people, or (c) depicts, wholly or in part, cartoon characters, or (d) depicts scenes or activities, or contains words, representations or illustrations, that have appeal to children or young persons, or (e) displays a hologram. Exception to the offence (2) Subsection (1)(b) does not apply to a package containing cigars if the cigars were packed in the package before 31 August 1999. |
20 penalty units | |
14 | Packaging tobacco or e-cigarette products without a health warning
(1) A person must not pack a tobacco product in a package that contains a tobacco advertisement on the package’s external or internal surfaces unless the advertisement also displays a health warning that– (a) occupies at least one quarter of the area used for the text and space of the advertisement, and (b) has a white background, and (c) contains text in black characters in the form set out in Schedule 1, Form 1 in approximately the same proportions of character size and empty space as the form. Exception to the offence (2) Subsection (1) does not apply to an advertisement printed only on tobacco products in the package. |
20 penalty units | |
15 | Not having a health warning at the point of sale
(1) The occupier of a shop or other retail outlet from which tobacco products are sold must ensure that a health warning is displayed in accordance with this section. (2) The health warning must– (a) be at least 50cm but not more than 100cm wide, and (b) be at least 2,000cm 2 but not more than 3,200cm 2 in area, and (c) have a white background, and (d) contain text in black characters in the form set out in Schedule 1, Form 1 in approximately the same proportions of character size and empty space as the form. (3) The health warning must be conspicuously displayed at the point of sale of tobacco products in the shop or other retail outlet. |
25 penalty units | |
16 | Not having a warning regarding prohibition on sale to minors conspicuously displayed
(1) The occupier of a shop or other retail outlet from which tobacco products are sold must ensure that a health warning is displayed in accordance with this section. : Maximum penalty–25 penalty units. (2) The health warning must– (a) be at least 50cm but not more than 100cm wide, and (b) be at least 2,000cm 2 but not more than 3,200cm 2 in area, and (c) have a white background, and (d) contain text in black characters in the form set out in Schedule 1, Form 1 in approximately the same proportions of character size and empty space as the form. (3) The health warning must be conspicuously displayed at the point of sale of tobacco products in the shop or other retail outlet. |
25 penalty units |
Legal defences
You are not guilty of a New South Wales tobacco or e-cigarette related offence if you are able to establish on the balance of probabilities that you had a valid licence, authorisation or permit which made it lawful to engage in the alleged conduct.
You are also not guilty if a general legal defence applies to your situation, such as duress, necessity, mental illness or self-defence.
In the event you are able to establish evidence of a general legal defence, the onus then shifts to the prosecution to prove beyond reasonable doubt that the defence does not apply to the circumstances of your case.
You are entitled to an acquittal if the prosecution is unable to do this.
Going to court over a tobacco-related offence?
If you are going to court over an allegation of a tobacco-related offence, call Sydney Criminal Lawyers 24/7 to arrange a free first conference with a specialist defence lawyer who is vastly experienced in representing both individuals and businesses in these types of cases and will assess your circumstances including whether the allegations support the alleged offence, advise you of your options and the best way forward, and fight for the optimal outcome.